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3rd CSCR Seminar: New Product Development - Challenges and Opportunities
October 22, 2010

The CSCR Supply Chain Forum, Dr Hasan Murad School of Management (HSM), UMT, invited Dr Muhammad Hussain, CEO, Expresspac, Pvt, Ltd, as the guest speaker in a seminar on ‘new product development: challenges and opportunities’. The seminar was attended by more than 40 supply chain professionals from different organizations, faculty members of the Dr Hasan Murad School of Management, UMT, and supply chain students.
The seminar started after recitation of some verses from the Holy Quran by Haris Aslam, Lecturer UMT. It highlighted the importance of supply chain in new product development. Dr Hussain shared his experience of developing “shrink films” for Nestle. Every aspect of the development process was shared in detail and all the participants took an active part in the presentation. Dr Hussain highlighted the problems that he faced during the new product development process. After the presentation, the participants discussed some challenges that they usually come across while developing a new product. Dr Hussain provided detailed answers to all the questions.

Dr Muhammad Hussain is one of the most successful entrepreneurs of Pakistan. He has worked as consultant and trainer with national and multinational companies such as Brampton Engineering Canada, DuPont USA, Morton Chemical Germany, Saudi Paper Cup, Jeddah, Daibochi Plastic Malaysia, Ministry of Industries, Government of Pakistan, and Unilever Best Food.

The event was sponsored by CCL Pharmaceutical (Pvt.) Ltd. Mohsin Dar, Procurement Manager, and Shahid Anwar, Manager Quality Control, were present to represent the company. CCL Pharmaceutical manufactures and markets innovative and quality medicines which help prevent, cure and alleviate illnesses as well as save lives.

At the end of the seminar, Faiza Arif, Coordinator CSCR, thanked the speaker, sponsor and participants of the seminar. Ijaz Yusuf, Director CSCR, presented shields to Dr Muhammad Hussain and Shahid Anwar. The seminar ended with light refreshments for the participants who enjoyed themselves and interacted with each other informally.

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