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The Center for Supply Chain Research organized an intravarsity Supply Chain Game Competition in Seminar Room. This event was conducted by Asher Ramish, Assistant Profesor, Supply Chain Management and Director MBA Program. The Supply Chain Distribution Game is a simulation of a supply chain with four co-makers:
-The retailer has to fulfil the end consumer’s orders
-The wholesaler has to fulfil the retailer’s orders
-The distributor has to fulfil the wholesaler’s orders
-The factory has to produce the units to fulfil the distributor’s orders
A total of 22 participants took the role of a co-maker and based on their current stock situation and customer orders, decided how much to order from their suppliers. The game proceeded in weeks. Every week, each supply chain group out of a total of 4 groups had to proceed with the steps according to the case instructions.
All co-makers had a common goal: Minimizing costs for capital employed in stocks while avoiding out-of-stock situations. The surprising results of the simulation explained inefficiencies of supply chains known as the Bullwhip Effect.
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